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  Client: Clarett Hollywood LLC
Lead Agency: City of Los Angeles
Date Completed: In Progress

The 7.3-acre project site is located in the Hollywood community of the City of Los Angeles and consists of multiple parcels roughly bounded by Carlos Avenue on the north, Argyle Avenue on the west, Selma Avenue on the south, and El Centro Avenue on the east. The Proposed Project would replace underutilized buildings and surface parking lots with a notable mixed-use development that would improve the urban design character of the segment of Hollywood Boulevard that bisects the project site, contribute to the ongoing development of the Hollywood and Vine area as an activity center, compliment and support important historic resources, including the Pantages Theater and Hollywood Walk of Fame, enhance the area surrounding the Hollywood and Vine Metro Rail Station, improve the pedestrian environment and serve as the eastern gateway to Hollywood. The Proposed Project would provide much needed rental housing, live/work units and neighborhood serving retail and restaurants to the residents of Hollywood. Adequate parking will be provided for the residential and retail components of the project. The Proposed Project would provide an important Hollywood entertainment destination, the Pantages Theater, with ample parking for theater patrons, as well as restaurants, public plazas and stimulating art and architecture that will entice visitors to spend more time in Hollywood.

Significant development features include pedestrian oriented plazas and street friendly retail. The Proposed Project is transit-adjacent and transit-oriented allowing residents to take advantage of the expanding regional rail transit system.

The Proposed Project involves the construction of an approximately 1.13 million square foot mixed-use development. Approximately one-half of the development would be constructed on the portion of the project site located north of Hollywood Boulevard (the north block) and one-half would be constructed south of Hollywood Boulevard (the south block). Development on the north block would include approximately 77,000 square feet of retail uses, 530 apartment units and 16 live-work units. Development on the south block would include approximately 98,000 square feet of retail uses, 488 apartment units and 8 live-work units.

Project Location map
Project Location map


Conceptual Site Plan
Conceptual Site Plan
  Central Plaza Rendering
Central Plaza Rendering

Hollywood El Centro Rendering
Hollywood El Centro Rendering

Segment of Vista Del Mar north of Hollywood Boulevard proposed to be vacated.
Segment of Vista Del Mar north of Hollywood Boulevard proposed to be vacated.